A/B testing: do you know why to use them and how?

Discover its benefits for a digital marketing strategy On the internet we know that everything done to attract attention is extremely important. Many tools are created to help in site design and development. To achieve better success, you need to know your audience and the best ways to reach them. Editor Rock Content May 11, 22 | 9 min read discover what AB tests are and how to perform them in your digital marketing plan Websites are full of links that direct people to different sections of the website or externally. The position, color or design are placed, most of the time, intentionally, and we need to know if that is achieving the initial objective. If you are looking to know what is a good strategy so that your company knows whether or not it is reaching your people , that is, those who are your potential clients that you want to reach, you need to know about a/b tests. But what are they? What are they for?





How to use them? She continues with us and discovers all that. What is a/b testing? A/b tests have the objective of analyzing which content best serves our audience. For example, if you want to test the effectiveness of 10 best gps tracker services in Bangladesh Email Marketing, before sending it to everyone, send it to 5% of your database and wait. After more or less 24 hours it is possible to analyze which campaign has been most effective so that you can send it to the rest of your audience. This type of action is widely used in marketing strategies, in landing page campaigns and others. We can also use a/b testing by creating different versions of an element that will be randomly shown to users to find out which one performs best.







Also, we can measure it in subscriptions, sales, etc. We can complement it by combining it with Google Analytics, knowing other information through the clicks made. How to do good a/b tests? It is of no use to us to do a/b tests that are not effective. Therefore, it is important to learn the best ways to do them so that they are applied efficiently to clients. But there is no difficulty with that. Here we have some guidelines that can help you as a script of suggestions so that you do it well. Success is always with those who seek to improve their knowledge, and this is the objective of this text. Pay attention and good work. 1. Run one test at a time If you do several tests at once, you have a high chance of having confusing results. Be careful when selecting the strategic places where they will be applied. 2. Evaluate one variant at a time To evaluate the effectiveness of an element on your page, you must isolate that variant in your A/B test. Try one item at a time.