Post by account_disabled on Nov 26, 2023 1:50:09 GMT -5
Of information in which we live daily, blurring is one of the most challenging elements for today's consumer. Experts affirm that each person receives around 5,000 advertising impacts daily, which evidently leads to saturation and the impediment of processing them all. In this sense, providing advertising campaigns that provide positive experiences, transmit sensations and provoke emotions in the public, will stimulate the probability that customers will want to relive these feelings again and again. Lovemarks Lovemark is a concept that defines the ability of a brand to attract and make a customer fall in love, with the aim of generating a relationship of trust and commitment between them .
Many market-leading companies have been able to awaken a positive or negative emotion in the minds of their users, which is activated every time they see a graphic or audiovisual identity America Cell Phone Number List of the brand. Content Marketing Content Marketing is the ideal strategy to provoke sensations and emotions that lead consumers or potential clients to execute an action that the brand desires. Through elements such as storytelling or branded content, brands can take the organization's messages beyond advertising and generate transcendental and genuine feelings in the minds of their consumers with the aim of attracting them and making them fall in love with the company's concept. This shows why Emotional Marketing is such an effective strategy to capture people's attention and generate such a significant level of engagement that drives them to become loyal customers.
Why is Emotional Marketing so effective? Human emotions are not just powerful. These tend to persist long after they are felt, and can make people feel deeply uncomfortable if they are not resolved. This is especially the case with negative emotions. Acting on an emotion is one way to achieve this, and that's precisely why emotional ads show a 23% increase in sales compared to standard ads . Here are a few more factors that make Emotional Marketing especially impactful. Help your audience remember you Have you ever noticed that some of your clearest memories are of experiences that inspired powerful emotions? Sure they may be happy memories, but there's a good chance you remember something that made you feel especially angry, scared, or anxious.